# Alera > Alera is the context layer that turns company signals into actionable insight for product development. It connects to 50+ tools, observes every signal across your company, understands your strategy, remembers every decision, and gives CEOs, CTOs, and their AI agents grounded answers about what is happening, why, and what to do next, with the evidence to defend it. ## What Alera does Alera is the context layer for a company. Your tools store information; Alera stores understanding. It observes everything happening across the business, connects it to your strategy, and turns scattered signals into actionable insight for product development, with a full evidence chain, not vibes. It runs as a four-step loop on top of the tools you already use: 1. **Observe**: signals stream in continuously from Slack, GitHub, Linear, HubSpot, Intercom, Notion, customer calls, analytics, support tickets, and 50+ other tools. No manual entry, no copy-paste. 2. **Understand**: every signal is connected to your goals, initiatives, and strategy, and filtered through your company governance. Noise that does not fit gets rejected, with a reason, before it ever reaches you. 3. **Learn**: Alera builds a living model of how the business actually works and remembers every decision and the evidence behind it. 4. **Recommend**: when signals converge on a theme, Alera surfaces the root cause as actionable insight, what to do next and why, with confidence and the full evidence chain. Ask your company anything and get an answer with sources. ## Grounded, not guessed Every answer is traceable to the exact signals that produced it: the ticket, the Slack thread, the metric drop, the sales call. Click any recommendation and walk the evidence chain back to its source. Alera never invents a reason. If there is no signal behind it, Alera does not surface it. ## Built for AI agents Your agents are only as good as the context they reason from. Alera gives every agent a shared, governed source of company truth: - **Grounding**: every recommendation is built from real signals you can inspect, so what your team and your agents act on is accurate, auditable, and never hallucinated. - **Company memory**: Alera unifies signals from across your tools into a single governed context, so people and agents reason from shared truth, not fragmented inputs. - **Ask your company anything**: your CEO, your CTO, or an AI agent can ask why any decision was made, or what to do next, and get an answer traced to the exact signals behind it. - **Compounds over time**: every accepted and rejected signal sharpens your governance, and drift alerts catch when your strategy is slipping. ## Who it's for - **Primary:** the CEO and CTO at a 20-200 person B2B SaaS company. The CEO wants the strategic truth (what is happening, why, what to do next, what to tell the board). The CTO wants root causes across engineering and a governed context layer their AI agents can reason from without hallucinating. Both query the same company brain. - **Secondary:** AI agents, internal copilots, and agent builders that need grounded, governed company context to act on. - **Downstream:** PMs and product teams consume the insight, since every recommendation links back to the signals that drove it. ## Who it's not for - Enterprise leadership running 8-quarter roadmaps with heavyweight PMO governance. - Solo indie hackers shipping their first MVP. - Teams who want a generic "AI for everything" company OS. Alera reads everything across the company but is vertical in output: it turns that context into product decisions, and intentionally does not run sales, ops, or HR. ## Why it wins - **Governance is the moat.** Anyone can build a feedback aggregator in a weekend. The filter that pushes back on signals, "this is enterprise SSO, you said v1 does not ship that," is what makes recommendations trustworthy. - **Not a tool you check, a brain you build on.** Linear runs your tickets. Notion holds your docs. Alera is the context layer underneath, the truth your team and your AI agents reason from, and the one leadership opens to answer "why are we doing this?" - **Breadth of sources.** 50+ integrations across your company stack. Most competitors stop at a handful. - **Agent-ready.** A governed context layer your agents can ground on, and every decision can export a spec ready for Cursor, Claude Code, Codex, or Windsurf. The path from signal to merged PR is real. ## Integrations (selected) **Support and conversations:** Intercom, Zendesk, Pylon, Front, Help Scout, HubSpot Service Hub, Crisp, Freshdesk **Product analytics:** PostHog, Amplitude, Mixpanel, Heap, June, Pendo **Session replay:** FullStory, LogRocket, Hotjar, Smartlook **Sales and CRM:** Salesforce, HubSpot, Attio, Gong, Chorus, Fireflies, Otter, Grain **Engineering:** GitHub, GitLab, Linear, Jira, Notion, Loom **Reliability:** Sentry, Rollbar, Bugsnag, Datadog, New Relic, PagerDuty **Communications:** Slack, Microsoft Teams, Discord, Gmail, Outlook **Social and community:** X, Reddit, Hacker News, Product Hunt, BlueSky, LinkedIn, YouTube **Reviews:** G2, Capterra, Trustpilot, Trustradius, App Store, Play Store **Surveys:** Typeform, Tally, Google Forms, SurveyMonkey, Delighted, Refiner **Existing feedback tools (read-only):** Canny, Productboard, Frill, Featurebase, Dovetail **Data warehouses:** Snowflake, BigQuery, Databricks 50+ sources across your company stack. The architecture is pluggable; new sources ship as small adapters. ## Pricing Free to start. Connect a few sources, scale by signal volume and seats. No migration required. Cancel anytime. ## Contact - Email: founders@alerahq.com - Website: https://alerahq.com - Dashboard: https://dashboard.alerahq.com - X: https://x.com/alerainc - LinkedIn: https://www.linkedin.com/company/alerainc/ ## Legal - Privacy Policy: https://alerahq.com/legal/privacy - Terms of Service: https://alerahq.com/legal/terms - Cookie Policy: https://alerahq.com/legal/cookies